Executive Chef Series

My Roles: Art Direction; Videographer; Editor

For a couple of years leading up to the website redesign project, The Bier Markt had been using their Executive Chef, Michael Cipollo, to help promote the brand through TV appearances on morning and talk shows segments.

We decided to extended this celebrity to the web through an online video series called The Bier Markt Executive Chef Series. Each episode was narrated by Chef Michael. The plan was to have each episode touch on the 3 pillars of the Bier Markt - Bier, Food, Entertainment. Some examples of episode topics included: Cooking with Bier; Charcuterie 101; Bier Parings Basics.