For over 20 years I have worked on digital products for numerous national and international brands ranging from retail and consumer packaged goods to government and financial institutions and most recently into the mobile gaming industry.

Throughout my career, I have been fortunate to work along side some very talented award winning creatives. One of the key concepts they have taught me is the importance of storytelling when crafting an idea. I’ve come to learn that taking the user on a simple and engaging journey from beginning to end is key to creating a successful user experience.

Outside of work I have a very diverse list of interests. I won’t list them all, but for starters I am a huge fan of the beautiful game, football. Or as it’s known in North America, soccer. I also enjoy traveling. Whether close to home or far abroad, I like to explore and immerse myself in the local culture and find my travels always leave me with learnings I can incorporate into my day-to-day life.